What Brands Dominate U.S. Fashion Purchases?
Calvin Klein and Levi’s lead U.S. fashion purchases
Statista says both brands were bought by 26 percent of U.S. respondents in the past three months, ahead of Tommy Hilfiger and Ralph Lauren. For European fashion and retail teams, the data highlights the pull of established American labels and the continued importance of fit and in-store try-on in consumer messaging.
The World’s Jewelry Hotspots
China, India and the United States are the world’s biggest jewelry markets
Statista says China generated an estimated $119.9 billion in jewelry revenue in 2025, ahead of India with $93 billion and the United States with $78.9 billion. For brands and retailers in Europe, the data highlights where global demand is concentrated and underscores the importance of pricing, sourcing and export strategies in a market shaped by high gold prices.
What Do People in India Invest In?
What people in India invest in
A Statista Consumer Insights survey found that 83 percent of online respondents in India use financial products or hold investments, with insurance products with an investment component and equities topping the list. For European financial services, the data highlights how investment habits can differ sharply by market, which matters for product positioning and messaging in cross-border campaigns.
Fentanyl Crisis Eases but Remains Dominant
Fentanyl still dominates U.S. overdose deaths
CDC provisional data show drug overdose deaths in the U.S. fell to about 80,000 in early 2025 after peaking at nearly 110,000 in 2023, while synthetic opioids remained involved in more than half of cases. For Europe, the trend is a reminder that fentanyl and other synthetic opioids can rapidly reshape drug markets, which matters for public health planning and for organizations in sales and marketing targeting healthcare audiences.
How Widespread Is Distrust of Mainstream Media?
Mainstream media distrust is highest in France
A Statista Consumer Insights survey found that 31 percent of respondents in France do not trust the mainstream media, compared with 25 percent in Germany and slightly lower levels in the UK. For European publishers and brands, this points to a tougher environment for earned media, paid reach, and message credibility.
Stockpiling Gold
U.S. holds the world’s largest gold reserves
The United States had more than 8,100 tons of gold reserves in December 2025, ahead of Germany, Italy, France and Russia. In Europe, the ranking underlines the scale of central bank gold holdings and its relevance for currency confidence and risk management in uncertain markets.
It’s Getting Crowded up in Space
Space debris in orbit is rising
A revival in space missions and more satellite launches have pushed the number of tracked objects in Earth orbit to almost 35,000, with debris now close to the number of active payloads. For Europe, this raises risks for satellite services used in telecom, navigation and marketing data infrastructure, as crowded orbits can increase collision hazards and service disruptions.
Satellite Internet Still a Niche Product
Satellite internet remains a niche service
A Statista survey found that 3% of respondents in Germany use satellite internet at home, with similarly low shares in South Africa and Japan. For Europe, this shows that satellite broadband is still a limited option outside remote areas, so it is unlikely to change mass-market internet access or near-term marketing reach.
Where Americans Work
One in five Americans worked from home regularly in 2025
Statista said 20 percent of U.S. employees worked from home regularly in 2025, while 43 percent worked regularly in a company office. The figures show that hybrid work remains a material factor for European employers in sales and marketing planning, especially for office space, team management, and recruiting.
The Multiple Dimensions of Poverty
1.1 billion people live in multidimensional poverty
The UNDP and the Oxford Poverty and Human Development Initiative said 1.1 billion people in 109 countries faced severe multidimensional poverty in the latest 2025 index. For Europe, the finding underlines that poverty measurement now goes beyond income and can affect consumer demand, market access and campaign planning even in relatively stable markets.
Where Acute Food Insecurity Is Highest
Gaza records highest acute food insecurity
The FAO said every person in the Gaza Strip faced crisis-level or worse food insecurity in 2025, with famine confirmed in Gaza Governorate and the territory still at risk of famine at year-end. For European policymakers, aid groups and FMCG companies, the figures underline continuing pressure on humanitarian supply chains, procurement and food security debates in the region.
Acute Food Insecurity Affects 265.7 M People in 2025
Acute food insecurity affects 265.7 million people in 2025
The number of people facing high levels of acute food insecurity rose from 105.3 million in 2016 to 265.7 million in 2025, according to the FAO. This matters for Europe because it can intensify pressure on food supply chains, commodity prices, and humanitarian aid budgets.
The economy: Key insights, data and solutions on inflation, recession, consumer confidence and more
Ipsos says Americans are buying more private-label products as recession fears remain high
Ipsos reports that 69% of Americans are now buying additional private-label products, up from 59% in August, while 61% think the U.S. is headed for a recession in the next 12 months. For European consumer brands and retailers, the data reinforces pressure on pricing, value messaging and trade-down strategies in a cautious market.
Latest U.S. opinion polls
U.S. consumers turn more pessimistic on the economy
A Reuters/Ipsos poll conducted April 24-27 finds that 61% of Americans say the national economy is on the wrong track, up from 43% in January 2025. For European sales and marketing teams, this signals continued pressure on U.S. demand sentiment and a more cautious backdrop for international consumer brands.
Americans increasingly feel the economy is on the wrong track
U.S. economic pessimism rises in Reuters/Ipsos poll
A new Reuters/Ipsos survey found that 61% of Americans say the national economy is on the wrong track, up from 43% in January 2025, while 27% approve of President Trump’s handling of the economy. For Europe, the shift points to weaker U.S. consumer sentiment and a potential drag on transatlantic demand, which matters for exporters and marketing teams tracking U.S. market conditions.
The issue that defined 2024 is becoming a toss-up
Democrats close the gap on the economy
A new Reuters/Ipsos poll shows Democrats have moved from a 40-point Republican lead on the economy after Trump’s inauguration to near parity, while disapproval of his handling of the economy and cost of living has increased. In Europe, the shift underlines how quickly economic sentiment can move in response to inflation and energy shocks, which matters for political messaging and consumer-facing campaigns.
Tensions
Ipsos maps consumer tensions around online attention
Ipsos published an interactive “What the Future: Attention” piece on how people balance work, entertainment, sponsored content and privacy online. For European marketers, it highlights the trade-offs that shape ad attention, content strategy and trust in a more saturated digital environment.
Moving back in with parents is the new normal for young adults
Young adults increasingly move back in with parents
An Ipsos poll for Thrivent Financial found that returning home is a common step for many young adults, with financial pressure often cited as the main reason. In Europe, the trend is relevant for housing, consumer spending, and campaigns targeting 25- to 35-year-olds, especially in markets where home prices and rents remain high.