Reuters/Ipsos June 2026 Poll
Ipsos published a Reuters/Ipsos poll conducted June 3-8, 2026, based on a nationally representative sample of 4,531 U.S. adults. The survey covers views of President Trump, the cost of living, and the war in Iran.
The main value for Europe is contextual: U.S. consumer sentiment and presidential approval can shape transatlantic policy signals and market expectations. For Sales and Marketing teams, it is a reminder that U.S. political and inflation concerns can influence global demand, messaging, and risk planning.
Food and beverage: Essential data and insights
Ipsos says 58% of respondents now pay more attention to per-unit cost than total food price, and 52% have changed how often they buy groceries because of budget pressure. For European food and retail marketers, the finding points to stronger value sensitivity and a need to make unit pricing, pack size, and promotion messaging easier to compare.
Poll on Gen Z Americans’ current financial views and behaviors
Ipsos and Bank of America released the 2026 Better Money Habits Gen Z study on the financial attitudes and behaviors of U.S. adults aged 18 to 29. The report is based on an Ipsos poll fielded online in February 2026.
The findings are relevant for European banks, fintechs, and consumer brands tracking Gen Z expectations around money management and financial confidence. They can inform messaging and product design for younger audiences, even though the data is from the U.S.
Artificial Intelligence: Key insights, data and tables
Ipsos published a global AI monitor with findings on public attitudes toward AI, including a 49% share across 32 countries saying AI benefits outweigh environmental costs. It also finds that 66% expect AI to have a greater impact on daily life in the next three to five years. For Europe, the report reinforces that AI adoption is rising while skepticism remains higher than in many other regions, which matters for product positioning and marketing claims.
Latest U.S. opinion polls
Ipsos released its latest U.S. opinion polls page, updated on June 9, 2026, with new Reuters/Ipsos, NPR/Ipsos, and Consumer Tracker findings. Several items point to continued consumer caution and growing interest in AI use at work.
For European sales and marketing teams, the main signal is that price sensitivity and value comparison remain central buying cues. The AI findings also suggest a broader shift in workplace adoption that may shape B2B messaging and product positioning in Europe.
CX Global Insights 2026: Unlock the Future of Customer Experience
Ipsos has launched CX Global Insights 2026, its latest customer experience benchmark study covering 23 countries, 16 sectors and more than 85,000 interviews. The study adds topics such as AI delegation and customer perceptions of AI in CX, which makes it relevant for European brands tracking how service expectations and AI acceptance are changing across markets.
When pressed for cash, Americans cut back, postpone and trade down
Ipsos found that only 18% of Americans say their budget is flexible enough to avoid cutbacks when prices rise, while 41% say they have no money left after paying bills. The survey shows consumers first cut discretionary spending, then postpone larger purchases and trade down to cheaper brands. For European sales and marketing teams, the pattern is a reminder that price sensitivity remains high and that value messaging, smaller pack sizes and clear unit pricing can matter more than broad brand claims.
Younger Americans care more about brand, but not all categories are made the same
Ipsos says consumers under 55 are more likely than older adults to feel that brands understand them, speak their language and align with their values. The finding matters for European marketers because it suggests brand fit is more important for younger audiences, but price, convenience and functionality still dominate purchase decisions across categories.
There’s no consensus on Americans’ use of AI at work
Ipsos found that 44% of surveyed U.S. workers say AI tools make them more productive at work, while 38% say the tools are not yet ready to produce finished projects. The split matters for European employers and marketing teams because AI adoption is still moving from trial to routine use, and productivity claims will face similar skepticism around quality, privacy and security.
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
Ipsos says 61% of Americans care about the death of the last known Sacramento Mountains checkerspot caterpillar, while only 12% knew about it. The item landed in the “Don’t Know/Do Care” quadrant, which shows how climate-related and wildlife stories can draw attention even when they are not widely covered. For European marketers and sales teams, it is another sign that environmental and nature topics can outperform pure reach metrics when the message is relevant.
June 2026 LSEG/Ipsos Primary Consumer Sentiment Index
Ipsos said the June 2026 LSEG/Ipsos Primary Consumer Sentiment Index fell to 49.1, down 0.5 point from May. It was the third decline in four months, with the current, expectations and investment sub-indices all lower.
For Europe, this adds to evidence that consumer caution remains elevated and can weigh on discretionary spending. Sales and marketing teams may need to keep pricing, promotions and demand planning conservative if similar sentiment trends appear in key European markets.
Majority say volunteering is important, but few volunteer as much as they would like to
Ipsos found that 61% of Americans say volunteering is an important American value, but only 32% say they volunteer as often as they would like. Most respondents say they volunteer rarely or never, and the main barriers are time, proximity, and knowing where to get involved.
The results matter for European nonprofits and employers because they point to a similar gap between positive attitudes and actual participation. For Sales and Marketing teams, the findings suggest that local, easy-to-understand calls to action and group-based formats may be more effective than broad appeals.
Amidst economic concern, U.S. consumers reshape food shopping habits
Ipsos says 58% of U.S. consumers are paying more attention to per-unit prices on food than to total package prices. The survey points to tighter household budgets and a wider shift toward value-based shopping, which is relevant for grocery pricing, promotions and pack sizing in Europe as well.