Ipsos Announces the Results of its 2025 Channel Check-In ꟾ Grocery Ecommerce Excellence Study
Ipsos published its 2025 Channel Check-In Grocery Ecommerce Excellence Study, ranking online grocery ordering experiences across 15 U.S. supermarket chains and four third-party delivery providers. H-E-B, Shipt, Hy-Vee, Kroger, Giant Eagle, and Uber Eats were among the top performers.
The findings show that convenience, frictionless ordering, and pricing perception are the main drivers of repeat use. For European grocery retailers and delivery platforms, the study points to where digital shopping journeys can affect conversion, loyalty, and marketing effectiveness.
Ipsos and W. Capra announce the results of its 2025 Channel Check-In ꟾ The C-Store Experience Study
Ipsos and W. Capra released the 2025 Channel Check-In C-Store Experience Study, based on a survey of 2,000 U.S. adults and mystery shops across 16 brands. Buc-ee’s ranked best overall, QuikTrip led traditional convenience stores, and Love’s Travel Stop led traditional travel centers.
The study says safety, cleanliness and well-stocked restrooms remain the main drivers of choice, and 50% of consumers would drive 10 or more extra miles for a brand that delivers on restrooms. For European convenience and travel-retail operators, the findings underline how basic site execution can still shape loyalty, footfall and marketing claims.
Understanding Today’s Global Investors with Ipsos Global Influentials
Ipsos has launched the “Understanding Today’s Global Investors” report in its Global Influentials 2026 Investment Report series. The study is based on nearly 93,000 interviews with high-net-worth individuals across 43 markets and segments investors into six personas.
The report is relevant for banks, wealth managers, and asset managers in Europe because it adds motivational and media-consumption data that is not typically visible in CRM systems. That can help sales and marketing teams refine acquisition, retention, and ESG messaging for affluent clients in European markets.
Food and beverage: Essential data and insights
Ipsos says 76% of U.S. adults aged 18 to 34 need caffeine to get through the morning, while 64% of Americans say they avoid processed foods. The survey also finds that 58% are paying closer attention to unit prices when buying food, showing how health and price pressure are shaping shopping behavior. For European FMCG and retail players, the mix of functional demand and cost scrutiny points to continued pressure on product claims, pack sizing and value positioning.
Americans’ appetite for functional foods varies widely
Ipsos found that Americans are increasingly seeking foods and beverages with more protein, less sugar, more fiber, and better hydration, while interest in plant-based options remains limited. The results suggest that health-driven demand is being shaped by GLP-1 use and dietary guidance, which matters for food and beverage brands in Europe that are adapting products and messaging around protein, sugar reduction, and functional benefits.
From Weight Lost to Life Gained
Ipsos published a Point of View on what patients need after significant weight loss from GLP-1 drugs or bariatric surgery. The research says many patients face weight regain, loose skin, and psychological challenges once treatment ends.
For European healthcare providers and pharma companies, the findings highlight a gap in post-treatment care that is likely relevant as obesity treatment adoption grows. It also points to opportunities for support services, patient education, and coordinated care models in European markets.
Amidst economic concern, U.S. consumers reshape food shopping habits
Ipsos found that 58% of U.S. consumers now pay more attention to per-unit pricing when buying food, and 52% have changed how often they grocery shop. The survey points to stronger budget pressure and more trade-down behavior, which is relevant for European retailers and FMCG brands facing similarly cautious shoppers. It suggests pricing clarity, pack-size strategy and promotion planning remain important for sales and marketing in Europe.