Ipsos Data Drops: Can you start with nothing and make it in America today?
Ipsos published a Data Drops report on whether people believe someone can start with nothing and make it in America today. The report says this belief is a barometer of broader economic health and that it varies by cohort and generation. For European brands and institutions, the topic matters as a signal of how economic confidence shapes trust, consumer sentiment, and messaging strategies, including for Sales and Marketing.
CX Global Insights 2026: Unlock the Future of Customer Experience
Ipsos has launched CX Global Insights 2026, a benchmark study covering 23 countries, 16 sectors and more than 85,000 interviews. It adds topics such as AI delegation and customer perceptions of AI in CX. For European sales and marketing teams, the study offers comparable data across markets like the UK, France, Germany, Italy, Spain and Ireland, which can help prioritise CX investments and improve retention.
Ipsos Data Drops 2026
Ipsos published its “Data Drops 2026” series, a set of short briefings on current business topics. The collection covers trust in AI, consumer budgets, EV adoption, and shifting purchase behavior.
For European sales and marketing teams, the themes point to continued pressure to adapt messaging to low-trust and price-sensitive audiences. Several of the findings are based on U.S. data, but the implications are relevant for European campaigns, especially in AI, retail, and automotive.
Artificial Intelligence: Key insights, data and tables
Ipsos published a set of AI survey findings covering public opinion on chatbots, workplace use, shopping recommendations and data centers across 32 countries. The data suggests AI adoption is rising while trust and infrastructure acceptance remain mixed, which matters for European companies planning AI-led sales and marketing because consumer skepticism and regulation may shape how quickly these tools can be deployed.
Most Americans expect the 2026 World Cup to increase U.S.’ interest in soccer
Ipsos found that 57% of Americans think the 2026 FIFA World Cup will increase U.S. interest in soccer, and 44% plan to watch the tournament. The result suggests growing audience potential for sponsors, broadcasters, and sports marketers as the event approaches. For Europe, it is a signal that U.S. soccer engagement may keep rising, which matters for brands planning transatlantic campaigns and tournament-related activations.