Beyond the Step Change: What GLP 1s Solved – and What They Didn’t
Ipsos published a paper on GLP-1 therapies in obesity, saying the drugs have delivered major weight-loss gains but still face limits around durability, lean mass loss, tolerability, cost, access and comorbidity coverage. For Europe, the findings matter because payer controls and reimbursement rules will shape adoption, while pharma teams will need evidence plans that support differentiation beyond efficacy.
Continued appetite for investment in infrastructure alongside pragmatism to improve outcomes
Ipsos’ 2026 Global Infrastructure Index, produced with GIIA, found that citizens in 29 countries most often prioritise water supply and sewerage, followed by new housing, rail, solar energy and local roads. The survey also found that 72% expect infrastructure spending to support jobs and growth, while 70% are comfortable with private sector investment if it improves outcomes. For Europe, the results point to continued public support for infrastructure delivery models that combine public and private funding, which is relevant for sales and marketing in construction, utilities and energy.
The Ipsos Energy Transition Barometer
Ipsos has published its 2026 Energy Transition Barometer based on a survey of 23,704 adults in 31 countries, with fieldwork in January-February and follow-up research in April-May after the Iran conflict. The study finds rising concern about foreign energy dependence, energy prices, and grid reliability, while support for renewables remains strong.
The findings matter for Europe because they show energy policy is now being judged through affordability and security as much as climate goals. For sales and marketing teams in the European market, that means messages on energy, infrastructure, and sustainability need to address cost pressure and supply resilience more directly.
Most Americans expect the 2026 World Cup to increase U.S.’ interest in soccer
Ipsos found that 57% of Americans expect the 2026 FIFA World Cup to increase interest in soccer, and 44% say they plan to watch the tournament. The poll matters for European sports rights holders, sponsors and marketers because U.S. demand can affect audience growth, media inventory and brand exposure around a major global event.
Latest U.S. opinion polls
Ipsos says 57% of Americans expect the 2026 FIFA World Cup to increase interest in soccer in the U.S. The poll matters for European sports rights holders, sponsors, and marketers because rising U.S. interest can lift transatlantic demand around football content, travel, and brand activations. It also signals a larger audience opportunity for European teams and media ahead of the tournament.
Sports and Entertainment: Key insights on fandom, betting, media, and more
Ipsos published a set of findings on sports and entertainment, including data on fandom, betting, media use, live attendance, and sponsorship. It says 57% of Americans think the 2026 World Cup will increase U.S. interest in soccer, while 56% say sports betting weakens game integrity.
The results matter for European sports marketers because they point to growing audience interest in major events alongside stronger concern about betting. That combination is relevant for sponsorship, media planning, and brand safety in European markets where football and regulated betting are both commercially important.
Turn Behavior into Business: How Real-Time Consumer Insights Drive Sustainable Brand Growth
Ipsos published a paper arguing that behavioral measurement is a better way to track consumer choice than traditional survey-based frameworks. It says context drives 52% of brand choice and that 43% of habitual behaviors are linked to contextual cues.
The paper is relevant for European brands because faster, situational buying behavior can make static research less useful for campaign planning and media allocation. For sales and marketing teams, the message is to use real-time behavioral signals to identify the moments that convert and to protect growth opportunities earlier.
July 2026 LSEG/Ipsos Primary Consumer Sentiment Index
Ipsos said its July 2026 LSEG/Ipsos Primary Consumer Sentiment Index rose to 51.0, up 1.9 points from June and the first monthly increase since January. The report suggests US consumers are slightly more confident, but the index remains below last year’s level, which matters for European marketers exposed to US demand and for global sentiment comparisons.