How Americans feel about GLP-1s
Ipsos says GLP-1 use and awareness have risen steadily in its Axios/Ipsos American Health Index polling since 2023. The survey also finds most non-users are not interested in taking the drugs, mainly because they prefer traditional weight management and worry about side effects.
For European health brands and pharmacies, the data suggests GLP-1s are moving from niche to mainstream consumer awareness. That makes patient education, pricing, and long-term safety messaging more relevant in European markets as demand and questions about these drugs increase.
Americans show signs of financial optimism alongside concerns about retirement
Ipsos found that many Americans feel financially secure and optimistic about their finances, but concerns rise when respondents think about retirement. Roughly four in ten non-retirees doubt they will have enough saved to retire on time, and many cite inflation and income pressure.
The findings matter for European financial services and retirement marketers because they point to similar sensitivity around cost of living and long-term savings. They also suggest that messages on pension planning, financial resilience, and inflation protection may resonate strongly with EU audiences facing comparable pressure.
Global attitudes towards refugees remain stable, while questions about implementation persist
Ipsos’ 2026 global survey with UNHCR finds public support for refugees has stayed broadly stable, with 66% saying people should be able to take refuge from war or persecution. At the same time, 61% believe many asylum claims are not genuine, and 49% support closing borders to refugees entirely.
For Europe, the results matter because attitudes remain supportive in countries such as Sweden and the Netherlands, but concern about system fairness and integration is still high. That points to a public debate shaped less by refugee protection in principle than by how governments and institutions manage asylum, which can affect political messaging and policy communication.
Ipsos Consumer Tracker
Ipsos found that 57% of Americans think the government should restrict ultra-processed foods, even if consumers want to buy them. Support is strongest among younger adults, which matters for food brands and retailers watching shifting attitudes toward regulation and healthier product positioning in Europe.
Small business sentiment stable but cash flow concerns continue to rise
Ipsos and the U.S. Chamber of Commerce said the Q2 2026 Small Business Index came in at 66.5, roughly unchanged from Q1, while more owners said cash flow and the business environment were becoming more difficult. The findings matter for European sales and marketing teams because U.S. small businesses are still holding up, but tighter cash flow can delay spending decisions and pressure demand signals across comparable SME markets in Europe.
Americans overwhelmingly support 988 Lifeline funding
Ipsos and NAMI found that awareness of the U.S. 988 Suicide & Crisis Lifeline has risen sharply since its 2022 launch, with 74% of Americans now aware of it. Trust is close to 911 levels, and 75% of users say they received the help they needed.
The findings matter because they point to strong public support for crisis-service funding, even as actual usage remains low. For European health and public-sector teams, the main takeaway is that awareness and trust can improve faster than access if cost and confidentiality concerns are not addressed.