Know the New America: Public Opinion Update
Ipsos has published a public opinion update webinar series on the “new America” after the 2024 US presidential election. The briefings track what issues matter most to Americans, how they view the second Trump administration, and how the public is reacting to policy changes.
For European sales and marketing teams, the series offers a read on shifting US consumer sentiment that can affect messaging, demand patterns, and stakeholder questions. It is also relevant for companies with US exposure, because changes in political priorities can influence brand trust and market conditions.
Most Americans unfamiliar with Medicaid community engagement requirements
Ipsos and NAMI found that most Americans are unfamiliar with Medicaid community engagement requirements, while support remains strong for protecting people with disabilities and mental illness from losing coverage. The findings matter for European healthcare and public affairs teams because they show how quickly policy details can remain unclear even when a program is widely valued, which is relevant for messaging on access, equity, and vulnerable groups.
Ipsos releases the 2026 Channel Check-In ꟾ Fuel & C-Store Experience Study
Ipsos released its 2026 Channel Check-In Fuel & C-Store Experience Study, based on a survey of 1,500 U.S. adults and more than 1,700 mystery shops across 28 brands. Wawa was named best overall and best for backcourt experience, while Maverik ranked best for forecourt experience.
The findings matter for European fuel and convenience retailers because they highlight how safety, cleanliness and payment efficiency shape repeat visits and in-store spend. For sales and marketing teams, the study reinforces that loyalty schemes and store execution can drive cross-shopping and higher basket value, not just fuel transactions.
American teens are optimistic about the future and highly value real-world learning
Ipsos and Junior Achievement found that 68% of U.S. teens aged 13 to 17 feel optimistic or hopeful about the future, and 87% say they learn best when lessons apply to real-world situations. Most also say their schools help prepare them for financial success and an AI-shaped world, but 55% worry AI will affect their future job prospects. For European schools and education providers, the findings reinforce the value of practical learning and AI skills, which also matters for future talent pipelines and employer-facing education marketing.
Latest U.S. opinion polls
Ipsos published its latest U.S. opinion polls, updated July 27, 2026, including a Reuters/Ipsos survey showing both major parties are viewed as weak on ideas ahead of the midterms. The findings matter for European political and marketing teams because U.S. consumer and voter pessimism often signals broader uncertainty in global demand and campaign messaging trends.
Parents expecting more expensive back-to-school shopping
Ipsos and Good Morning America released a poll showing that U.S. parents of K-12 students expect to spend an average of $885 per child on back-to-school items. Two-thirds say prices are higher than last year, and 40% expect to spend more than usual.
The finding signals continued pressure on household budgets, which can affect purchase timing and category mix in retail. For European sales and marketing teams, it is a reminder that price sensitivity and value messaging remain important in seasonal campaigns.
Ipsos Consumer Tracker
Ipsos finds Americans are broadly uneasy about mobile apps handling personal data, with 88% concerned about third-party sharing or access to files and 83% worried about location tracking. The survey matters for European marketers and sales teams because it reinforces the need for clear consent, careful permission requests, and stronger privacy messaging in app-based customer journeys.
Ipsos releases the 2026 Channel Check-In | Fuel & C-Store Experience Study
Ipsos released its 2026 Channel Check-In | Fuel & C-Store Experience Study, based on a survey of 1,500 U.S. adults and more than 1,700 mystery shops across 28 brands. Wawa was named best overall and best for backcourt experience, while Maverik ranked best for forecourt experience.
The findings matter for European fuel and convenience retailers because they reinforce how strongly cleanliness, safety, payment flow, and restroom quality shape repeat visits and basket size. For sales and marketing teams, the report also points to simpler loyalty mechanics and stronger in-store execution as levers for turning fuel-only customers into higher-value store shoppers.