Ipsos releases the 2026 Channel Check-In | Fuel & C-Store Experience Study
Ipsos released its 2026 Channel Check-In | Fuel & C-Store Experience Study, based on a survey of 1,500 U.S. adults and mystery shopping at 28 brands. Wawa was named best overall and best backcourt brand, while Maverik ranked best for forecourt experience.
The findings reinforce that safety, cleanliness and speed drive store choice and cross-shopping. For European fuel and convenience retailers, the study is relevant because these execution factors also shape loyalty, basket size and in-store conversion.
New Ipsos Research Finds Winning QSR Mobile Experiences Combine Digital Convenience with Operational Excellence
Ipsos released a study on mobile ordering in quick-service and fast casual restaurants based on a survey of 1,700 U.S. consumers and about 2,700 mystery shops across 40 brands. The research found that 74% of customers have used a restaurant app to order ahead, but they mainly value convenience, value, customization, and accurate fulfillment.
For European restaurant chains and their marketing teams, the findings underline that mobile app adoption is no longer enough to differentiate. The main challenge is operational execution, because order accuracy, temperature, and pickup speed are likely to shape loyalty and repeat use in Europe as well.
The 2026 B2B Buyer Journey: The Power of AI and Trusted Relationships
Ipsos published a report on the 2026 B2B buyer journey, saying AI is becoming embedded in the buying process while trusted relationships still influence sales. For European B2B marketers and sales teams, the findings suggest that digital self-service will matter more, but account relationships and credibility will remain important in closing deals.
Latest U.S. opinion polls
Ipsos says a majority of American workers now use AI at least sometimes, with weekly use concentrated among higher-income, college-educated and white-collar employees. For European sales and marketing teams, the finding reinforces that AI adoption is still uneven, so go-to-market messages need to match different levels of readiness by role and sector.
Artificial Intelligence: Key insights, data and tables
Ipsos published a roundup of global AI survey findings, showing that 54% of adults across 32 countries say AI products and services have already changed their daily lives and 62% of workers say AI saved them time at work in the past year. It matters for European markets because the same Ipsos monitor says people in Europe are more nervous about AI than respondents in other regions, which affects adoption, brand trust, and how AI should be positioned in sales and marketing.
August 2026 LSEG/Ipsos Primary Consumer Sentiment Index
Ipsos said the LSEG/Ipsos Primary Consumer Sentiment Index for August 2026 fell to 49.4, down 1.6 points from July. The Current and Investment sub-indices both declined, while the Jobs sub-index was stable.
The weaker reading suggests consumers remain cautious about spending and major purchases. For Europe, this matters because similar sentiment shifts can soften demand for retail, durable goods, and financial services, which is relevant for sales and marketing planning.
Ipsos Data Drops 2026
Ipsos published a new Data Drops series for 2026 with short briefings on business topics. The series highlights issues such as trust, AI, retail, and consumer behaviour, which are relevant for European sales and marketing teams tracking shifts in demand and brand perception.
Ipsos Data Drops: What it takes to win loyalty and trust in c-store & fuel retail
Ipsos published a Data Drops item on loyalty and trust in c-store and fuel retail. It says bathroom access is the top reason customers enter a gas station convenience store. For European fuel and convenience operators, this underlines that in-store basics still shape repeat visits and loyalty, which can affect local retail sales and marketing priorities.
Sports and Entertainment: Key insights on fandom, betting, media, and more
Ipsos published a set of insights on sports and entertainment, highlighting data on fandom, sports betting, live attendance, and media habits. The findings matter for European marketers because they point to shifting audience engagement and stronger pressure to choose sponsorships and media placements that can still reach fans in person and across digital channels.
Insights to Activate
Ipsos launched “Insights to Activate,” a quarterly series of short research pieces on topics including AI, audience, brand, ESG, elections and consumer trends. The format is designed to turn survey and market insights into practical guidance, which is relevant for European sales and marketing teams looking for faster input into campaigns, positioning and audience segmentation.