Latest U.S. opinion polls
Ipsos reports that 83% of Americans expect U.S. military involvement in Iran to continue for an extended period, based on a Reuters/Ipsos poll conducted August 21-24. The finding matters for Europe because a prolonged conflict could keep energy markets volatile and add pressure on consumer prices and business planning. For Sales and Marketing teams, that usually means more cautious spending and more sensitivity to price and value messaging.
Ipsos Data Drops: What it takes to win loyalty and trust in c-store & fuel retail
Ipsos published a Data Drops note on what builds loyalty and trust in c-store and fuel retail, citing bathroom access as the top reason people enter a gas station convenience store. The findings matter for European fuel and convenience operators because basic in-store facilities and cleanliness can influence repeat visits as much as price or location, which is relevant for local retail and forecourt marketing.
Ipsos Consumer Tracker
Ipsos found that 87% of Americans prefer human over automated interaction when restaurant food is prepared, up from 81% in August 2023. The result matters for hospitality and retail operators in Europe because it reinforces the need to balance automation with visible staff support, especially in customer-facing service and quick-service formats.
Global Affairs: Key insights, data and solutions
Ipsos says concern about military conflict between nations has risen to 13% across 30 countries, up 4 points from last year. In Europe, this adds to a broader risk backdrop that can affect consumer confidence, spending plans, and campaign timing for sales and marketing teams.
Creativity Over Clicks
Ipsos published a study on retail media titled “Creativity Over Clicks.” It says high-quality creative can drive upper-funnel growth, convert undecided shoppers, and build long-term brand equity.
For European marketers, the report reinforces that retail media should not be treated only as a performance channel. It suggests creative quality remains important for sales effectiveness and brand building as European advertisers shift more spend into retail platforms.
Gen Z: Key takeaways, data, and strategic insights
Ipsos published a new overview of its latest research on Gen Z, including data on aspirations, media habits, and attitudes toward social issues across multiple countries. The findings matter for European marketers and sales teams because they show Gen Z still expects traditional milestones like home ownership and family, while also spending heavily on short-form video and showing sharper views on gender and social policy.