Cancer Drugs Bring in the Most Pharma Revenue
Cancer drug sales are expected to reach $232.5 billion in 2026, making oncology the largest pharmaceutical segment worldwide. Statista projects the market will grow to $311 billion by 2031, which underlines how much revenue is concentrated in high-cost specialty treatments. For European pharma and sales teams, this points to continued pressure on pricing, market access, and payer negotiations in oncology.
Fewer Americans Shop at Physical Pharmacies
A Statista survey found that in 2026 only 40% of Americans had used a physical pharmacy in the past 12 months, down from 59% in 2019, while 17% said they had used an online pharmacy, up from 12% in 2020. The shift matters for European pharmacy and FMCG players because it highlights how digital channels can erode store traffic and reshape prescription and OTC sales, especially in markets where online pharmacies are already gaining share such as Germany and Sweden.
Interest in Smart Sunglasses on the Rise
Interest in smart sunglasses is rising in several markets, according to Statista Consumer Insights. In the U.S., 14% of respondents now cite smart features as an important purchase criterion, while the figure is 7% in Germany and unchanged from 2025. For brands and retailers, the gap suggests stronger demand potential in the U.S. and India than in Europe, where smart eyewear remains a niche category.
My Loyalty if You Ship for Free
A Statista survey found that 41 percent of U.S. consumers see free shipping as the most attractive benefit in an online loyalty program, ahead of cashback at 36 percent and free gifts or discounts at 31 percent. For European retailers and brands, the result underscores that loyalty schemes need to deliver immediate, tangible value to support conversion and repeat purchase, especially in e-commerce where shipping costs remain a key friction point.
Inflation-Adjusted U.S. Halloween Spending Flatlines
U.S. Halloween spending is expected to reach $13.5 billion in 2026, according to the National Retail Federation. Inflation-adjusted spending, however, is flat, meaning higher nominal sales do not translate into more real consumer demand. For retailers and marketers in Europe, this is a reminder that seasonal campaigns can still grow in euros or pounds while underlying purchasing power remains under pressure.
Beyond Opinions: 5 Advertising Insight Myths We Put to the Test
Ipsos says strong advertising insights are a major driver of creative effectiveness. In a study of more than 21,000 respondents, ads built on insights that scored high on both relevance and category fit were, on average, 59% more effective. For European marketers, the finding reinforces the value of testing briefs before creative work starts, especially as tighter budgets make rebriefs and wasted production more costly.
The close-in economy seems to be even more important when times are tough
Ipsos says consumers focus on inflation, gas prices and interest rates when judging the economy. The finding suggests that European marketers and sales teams should keep pricing, affordability and cost-of-living pressure front and center in messaging, because broad macroeconomic trends matter less than direct household impacts.
We want humans in the loop with AI for critical thinking, empathy and ethics
Ipsos said new Consumer Tracker polling found Americans want humans working with AI for critical thinking, ethics, judgment and understanding situations. No single human trait was chosen by a majority, with critical thinking the top response at 37%.
For European businesses, the finding reinforces that AI adoption in customer service, content and sales tools still needs human oversight to build trust. It suggests that brands should position AI as a support layer, not a replacement for human decision-making, especially in markets where scrutiny of AI use is high.
More Americans think the world is changing too fast
Ipsos found that 65% of Americans felt stressed in the past month and 83% said the world is changing too fast. The result points to elevated consumer anxiety, which can affect spending decisions and message receptivity in Europe as well if similar sentiment spreads.
Workers expect both carrots and sticks in their AI futures
Ipsos found that workers are as likely to expect negative outcomes as positive ones if AI makes them more productive. In the survey, 36% expected more work in the same time and 28% expected smaller budgets, while 34% expected shorter hours with the same pay and 28% expected higher pay. For European employers, the result suggests AI adoption will need clear workforce policies if they want to avoid resistance and protect morale. It also matters for Sales and Marketing teams, because internal uncertainty about AI can slow rollout and affect how companies position productivity tools to staff and customers.
Ipsos Consumer Tracker
Ipsos reports record anxiety in the latest Consumer Tracker wave. It says 83% of Americans think the world is changing too fast and 65% felt stressed or nervous in the past month, both the highest levels since the tracker began in 2024.
For European marketers, the finding points to a wider consumer mood of uncertainty that can affect spending, trust and response to messaging. Campaigns in Europe may need simpler value propositions and more reassurance, especially for categories where confidence and perceived risk shape purchase decisions.
Ipsos Health Service Report 2026
Ipsos finds mental health is the top health concern across 32 countries, with 48% naming it as a major issue in 2026, up from 27% in 2018. In Europe, the report shows especially strong concern about overstretched health systems, with access to treatment and staff shortages seen as the main problems, which is relevant for healthcare providers and public-sector communicators.
The Future of the First Amendment: High School Students
Ipsos and the Knight Foundation released a 2026 survey of U.S. high school students on the First Amendment. It finds that nearly all students value free speech, but many say they hold back opinions because of peer reactions and social exclusion.
The findings matter for education and youth-focused messaging, especially for brands and institutions that rely on authentic engagement with younger audiences. In Europe, the results add context to debates about speech, classroom discussion, and AI moderation as schools and marketers face rising pressure around online discourse.
The Future of the First Amendment: Young Adults
Ipsos and the Knight Foundation released a new study on attitudes toward the First Amendment among 18- to 29-year-olds in the US. The survey finds that young adults value free speech, but many do not feel those rights are secure.
For European marketers and sales teams, the findings point to a younger audience that is cautious about public expression, privacy, and online consequences. That is relevant for social media strategy, employer branding, and campaigns that rely on open participation or user-generated content.
Facing rising health insurance costs, Americans support increased government spending to lower healthcare costs
Americans support higher federal spending to reduce healthcare costs, according to the latest Axios/Ipsos American Health Index. This is relevant in Europe because affordability pressure is also shaping public debate on healthcare funding and insurance models, and it signals continued consumer sensitivity to health costs for sales and marketing teams in the sector.
The poll also finds mixed views on AI in healthcare, with comfort levels remaining flat and concerns centered on oversight, accuracy, and privacy. For European health brands and medtech providers, this suggests that AI messaging needs to emphasize human control and data protection to build trust.
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
Ipsos says Americans are being asked twice a month how much they know about and care about a range of current events, from politics to crime to markets. The latest wave shows that high-profile issues often land in the “know/care” quadrant, while many business and economic stories are widely cared about in the U.S. but less well known. For Europe, the pattern matters because it signals which U.S. issues can still shape sentiment, campaign messaging, and cross-border media attention, especially on trade, regulation, and security.
Sports and Entertainment: Key insights on fandom, betting, media, and more
Ipsos says 56% of Americans believe sports betting lessens the integrity of the game, up seven points since November 2025 and 19 points since 2023. The finding matters for European sports rights holders and betting-linked sponsors because it signals growing reputational risk around gambling activation and could affect audience trust, especially in markets with tighter regulation.
Food and beverage: Essential data and insights
Ipsos published a summary of consumer insights on food and beverage, highlighting demand for caffeine, protein, and functional ingredients, alongside concerns about processed foods, additives, and food safety. The findings matter for European food and drink brands because similar health and value pressures are shaping shopper choices across the region, especially for retailers and marketers positioning private label and reformulated products.
Young People More Likely to Use AI’s Financial Advice
Statista found that 46 percent of Americans aged 18 to 64 are open to using AI tools for budgeting, investing and financial planning. Interest is highest among Gen Z and Millennials, while only 21 percent of Baby Boomers say the same.
The data matters because it shows that AI-driven financial advice is gaining traction with younger consumers, but adoption remains uneven by age and gender. In Europe, the lower interest reported in Germany suggests that banks, fintechs and wealth managers may need different messaging and trust signals than in the US or UK.
International Investments in U.S. Stocks Rise
Investors outside the U.S. have sharply increased the share of U.S. equities in their foreign portfolios between June 2022 and June 2026, according to the IMF. The shift is strongest in Mexico, South Korea and the UK, while the IMF says the euro area is exposed indirectly if U.S. AI stocks fall, which could affect portfolio returns and risk appetite in Europe.
Few People Own a Sports Car
Tesla is set to unveil its new Roadster today, a return to the company’s original sports car model. Statista Consumer Insights suggests the car will remain a niche product, with only 4 percent of car-owning respondents in the United States saying they have a sports car. For Europe, the data points to limited mainstream demand as well, including less than 3 percent in Italy.
U.S. Electric Vehicle Sales Recover After Subsidies Expire
U.S. battery electric vehicle sales recovered for a second quarter in a row in Q3 2026 after a sharp drop when federal tax credits ended in late 2025. The rebound matters for automakers and marketers because the U.S. market is still well below recent highs, while Europe continues to expand with stronger incentives and a much higher EV share of car sales.
Models 3 and Y Dominate Tesla Deliveries
Tesla’s estimated deliveries remain concentrated in the Model Y and Model 3, while the company is unveiling a new Roadster and has reportedly dropped plans for a $25,000 EV. The product mix matters for Europe because Tesla is still reliant on a narrow range of mass-market models as local and Chinese rivals expand in the region. For sales and marketing teams, the shift suggests Tesla may compete more on brand and niche performance cars than on broad affordable volume in European EV markets.
Nearly half of Americans say Halloween brings members of their community together
Ipsos finds that 47% of Americans say Halloween brings members of their community together, while 49% say it does not play a major role locally. The survey matters for European consumer brands because it highlights how seasonal holidays can still drive community sentiment and family-led spending, especially in categories such as confectionery and costumes.
Americans Recognize the Drivers of Pregnancy-Related Deaths, but Knowledge Gaps Remain Around Prevention and Mental Health
Ipsos and March of Dimes released a U.S. survey on public views of pregnancy-related deaths and maternal health. The findings show broad recognition of social, economic, and healthcare barriers, but major gaps remain around prevention, postpartum mental health, and support.
The results matter for European health and care audiences because they highlight how awareness can lag behind risk, even when structural causes are widely understood. For healthcare providers, insurers, and public health marketers, the survey is a reminder that maternal health messaging needs to address access, affordability, and mental health more clearly.
We want humans in the loop with AI for critical thinking, empathy and ethics
Ipsos found that Americans prefer humans working with AI for critical thinking, ethics, judgment and understanding situations. The survey suggests that trust in AI systems still depends on human oversight, which matters for European brands using AI in customer service, content and ad targeting. For Sales and Marketing teams in Europe, the result points to continued demand for clear human control and quality checks in AI-led workflows.